The following questionnaire and analysis was group work. We held this questionnaire to gather information from our target audience to best tailor our later Ident to them in the best way that we can. QuestionnaireQuestionnaire Analysis1. How often do you watch BBC One (Weekly)? We used this question in our survey to judge how often the public watch BBC One weekly. Analysing the results of the survey we have found that 83.33% of our responses replied with they watched the channel about twice a week. Whereas the other 16.67% responded saying they averagely watch it three or four times a week. These responses to the survey allow us to gage the average viewers weekly viewing. 2. When watching BBC One what type of shows do you expect to see? This question allowed us to see what type of content the target audience of our channel expect to see. We found that most expected programs that viewer selected where informative programs such as the news or documentaries. Other results also showed that the channel is expected to family friendly airing family shows and dramas. Using these responses we are able to aim our future Idents to the target audience better by using features such as the formality and entertainment to directly display the channels programs. This will allow us to subconsciously message the audience telling them the type of shows that the channel airs through the use of the Ident. 3. When you think of BBC One what colours come to mind? With the use of this colour we are able to see what colours links the audience to the channel. The results we received were extremely one sided with 100% of the respondents replying with the colour Red. From this we are able to identify what colour best represents the channel and are able to use this colour to remind our audience which channel they are watching. 4. How does an Ident affect your viewing? Using this question means that we are able to understand what the target audience think about Idents and how they affect a viewer. This question received all kinds of different responses. The first being that they are a constant reminder of what channel they are watching and others saying that they incorporate a bit of fun can make the channels advertisements more exciting. whereas another respondent replied saying that they are a waste of time and don't really affect their viewing of the channel. These responses are useful as they allow us to understand how a ident can be impactful or not. 5. How long do you expect an Ident to last? This question allows us to see how long a viewer expects an ident to last. This result came back with an average of 23 seconds, which means that we can then make our ident the average length so that it is not too long or too short affecting its impact. 6. Pick your 3 favourite Idents This question gave us an insight into what are popular Idents. We received many responses and the choices that were made varied. 66.67% of responses replied saying they liked the BBC One hippo ident, 33.33% favourited the E4 hotel room Ident, another 33.33% chose the Animal Planet Penguins Ident and 66.67% chose the Channel 4 Tokyo Ident. However 0% of responses chose Sky Sports 1 Ident. These responses were useful as they gave us an understanding of what features make an Ident successful. 7. Please explain the reasoning behind your favourite Ident choices The use of this question allowed us to gage what people like to see in Idents and what is disliked. We found that viewers like the Ident to be bright, bold and interesting to watch. Whether this is though the use of vibrant colours or simplicity. With the responses we receive we were able to understand how we are able to make our Ident more effective and have a greater impact on the audience. 8. Has an Ident ever had an affect on you? We incorporated this question into our survey as it would give us and idea of the effectiveness of Idents. After analysing the responses we noticed that the majority of people (50%) were unsure if Idents have affect on them, this was then followed by Yes with 33.33% and then 16.67% saying No they don't have and affect. We were also left some comments saying that they affected the viewers as they make the channel more memorable resulting in them visiting that selected channel more often. This result were helpful as they provide us with an understanding of how an Ident can affect a viewer meaning that when we make our Ident we have a better clue to how to make it successful and impactful. 9. Do you enjoy BBC Ones current Idents? This question was put in our survey as it would allow us an easy way of measuring how effective the current BBC One Idents are. After receiving responses we noticed that the majority of viewers (83.33%) actually liked the current Idents and only 16.67% disliked them. These responses made us realise that the BBC One themes and designs for their Idents were affective, making us adopt some of the current features forms the Idents to help develop our idea for our Ident. 10. What message do you believe the BBC One Idents convey?
Our final question was to find out what the viewer believe the message that the BBC One convey is. Our responses had mixed answers some saying the circler theme represents global airing or unity. Where others said that they plan to convey the message of family and connection/relationships. These final response allowed us understand how different parts/features of an Ident can convey different messages.
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